Your website is the face of your business. It’s your brand; it’s what people see. Just like a brick and mortar store, you want people to be impressed and get an idea of who you are. The only way to do that is to portray everything correctly on your website and then rank it so it shows up.

One of the first elements you want to get right before you even begin to design and create a website is the domain name because each name has pros and cons.

If you choose an exact match domain that follows a keyword, it can sound funny, it looks a bit spammy, and it can potentially limit the number of people that actually visit your site. For example, if you named your website roofer.com, people think that’s what you do. If you also offer a skylight service, they might be a bit confused from looking at your domain name.

The other option is choosing a brand name. That means the name of your company. Consider Nike or Apple. Everyone knows those brands, but when they first built the website, no one knew what it was. It makes it harder initially because it’s an unknown word and company that no one knows. However, no one would every assume you didn’t provide a certain service based on the domain name.

The website design should take into account what text of domain name you pick. Here’s an example for a website development company:

After choosing the right domain, it’s important to consider the website layout. Where will the menu be? Will it be at the top like most people have it or on the side? Will it have a video or an image background? These different creative aspects will influence how we build your website.

Choosing a side menu is something bloggers and artists usually do because it’s creative and different, standing apart from the crowd online. The standard above menu if what most businesses choose, to blend in.

The block style website design show above is another option. This one is often used by party planners and photographers to show off the various images they post. The more creative the idea, the more you stand apart from the rest of the business owners with standard looks. We can do any kind of website design you like, whether it’s a generic look or a completely custom creation.

Colors is a major aspect of the website to consider as well. Colors like black and white signify modern and clean. The color red displays power; think Tiger Woods on Sunday. Light blues and grays are calming colors that remind people of serenity or the ocean. Colors like purple are for excitement and craziness. If you’re an event coordinator for music festivals, purple is your color. People picture parties and raves with this deep magenta.

Do you want a custom coded website or a theme?

Custom coded websites are just that – built from scratch by web developers who can write their own code. The sky’s the limit in this instance because you can build anything you want and have any kind of functionality you can dream of. This allows you to create website elements that no one else has, like customized countdown clocks, interactive features, and more.

The problem with custom website development is that with the wrong person doing it, you’re stuck when you want changes. If you want to add a new page, you can’t do it on your own; you need a developer to help you. If something were to happen to whoever created the site, someone else has to figure out the code to be able to continue it.

A theme on the other hand is much more simple. The majority of the kinks have been worked out and there usually aren’t many problems. But, the downside is flexibility. You no longer can add anything you want. New features require upgrades or plug-ins and sometimes, you are stuck with a template that can’t do exactly what you want it to do.

Our solution to this problem is to create themes that have thousands of customization options, allowing you to get the best of both worlds. You can add tons of features you’ve never seen before, while maintaining the reliability of a site that’s been around forever.

If your start-up needs a website, we can build that too. You want something simple that showcases who you are. Whether it’s a prospective employee, customer, or investor, you want them to see a clean, well-thought out site that tells your story and where you’re going. Being in a large city since our inception, we’ve worked on countless start-up websites and we love working with their creative founders and staff. It’s invigorating to hear what their companies do and what they’re working on building and creating.

We’ve also built websites for technology companies. Unfortunately, due to an NDA with the company I’m going to briefly describe, we’re unable to share who’s site we built. However, they’re one of the top 20 fortune 500 companies in the world with more than 100,000 employees. They needed a robust site that had thousands of features and a completely custom back-end. Employees needed to be able to login and complete HR related tasks.

Whatever you want we can build. Give us a call or fill out the form on our contact page to schedule an appointment to discuss your needs.