Marketing services are highly variable based on what a company needs, where they’re located, the clientele they’re trying to attract, and a host of other factors. LUX Private Jet Charter is an interesting case study that required some creative marketing. LUX offers private jet rentals across the globe, ensuring business professionals, leaders, and other prominent passengers get from one destination to another quickly and safely. Clients visit www.luxprivatejetcharter.com to book a flight time through the website, then drive to the closest airport for their trip. LUX contacted us a few weeks ago about a campaign they were running that targeted flights leaving from Charlotte, NC and traveling to other cities in the United States. For some reason marketing jet charters was a challenge just in that area, so we stepped in to provide some advice. As it turns out, search volume is low in that area, so we recommended taking out a billboard on Queens Road, close to Atrium Health Mercy and Novant Health Hemby Children’s Hospital. The billboard caused call volume to double over the next month, leading to a surplus in bookings. As you can see, it’s very important to look at every possible advertising channel to find the one that fits given the situation.